Resources Library by ANA

Opening your mind

Open-ended feedback is often overlooked in survey design; however, social media and big data have transformed the way textual analysis is viewed. Taking inspiration from this the presenters have sought to reappraise the role of the open-ended...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Author: Alexander Wheatley

June 15, 2014

Watch, play, live

We want to share with the audience our findings regarding how important sports are to people’s lives; How the way that people engage with sports has evolved from a simple "match watched” for one or two hours, to a more participative way of...

Catalogue: Latin America 2014: Accelerating Growth

Authors: Cynthia Rivera, Karina Besprosvan

June 15, 2014

Make your stakeholders smarter

How do we make our stakeholders smarter? This is the key question for any consumer and marketplace insight team. Data experts need to be smart. How smart? That is determined by how we empower others with the data and information we provide. With the...

Catalogue: Congress 2014: What Inspires?

Authors: Christian Kugel, Thomas Kelly

June 15, 2014

Going to the edges for inspiration

It seems counter-intuitive to go to the extremes to find insights that are relevant to the masses. But in this presentation, we demonstrate the value of doing just that. We show how people with more intense and unusual experiences, attitudes and...

Catalogue: Congress 2014: What Inspires?

Authors: Jacky Parsons, Elaine Ho, Nick Graham, Jayne Hickey, Marlene Cohen, Tom Lilley

June 15, 2014

Insight mining with positive psychology

Positive affect has been shown to increase creativity and problem-solving (Isen et al, 1987) and interventions developed from positive psychology, the scientific study of well-being, have been shown to increase engagement, verbal fluidity and...

Catalogue: Qualitative 2013: Brilliant Transformations

Author: Stacy Graiko

Company: KANTAR TNS Malaysia

November 20, 2013

A 4-dimensional view of the digitally engaged consumer

The evolution of technology has fundamentally shifted the position of the consumer. It's no longer about marketers talking at customers, but rather about customers choosing how and when to engage with brands. Today's consumer is empowered by...

Catalogue: Congress 2013: Think Big

Authors: Maria Domoslawska, Heather Dougherty

September 26, 2013

Skateistan

As a social researcher in Australia, Oliver Percovich studied the economic and social costs of emergencies and disasters. When he traveled to war-ridden Afghanistan in 2007 his plan was to find a research job in a related area. Instead, he found...

Catalogue: Congress 2013: Think Big

Author: Oliver Percovich

June 15, 2013

Driving a responsible behaviour. Illusion or reality?

Whilst illustrating cross-cultural medley this presentation is also an example of how the combined use of traditional and non-traditional research techniques allows for richer insight on a non-conventional topic: Responsible Drinking Messages (RDMs)...

Catalogue: CEE Research Forum 2014: East Connection

Author: Yvan Goupil

June 15, 2013

Insight mining with positive psychology

Positive affect has been shown to increase creativity and problem-solving (Isen et al, 1987) and interventions developed from positive psychology, the scientific study of well-being, have been shown to increase engagement, verbal fluidity and...

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Stacy Graiko, Andrew Soren

Company: KANTAR TNS Malaysia

June 15, 2013